I came across this interesting video whilst researching for a digital strategy I’m writing and I think it makes the case very adequately for social media. It shows how it’s revolutionised the way people communicate, date, consume products etc etc.. but you already knew all of this, right?
Ignore the social media phenomenon at your peril. Get yourself a solid strategy that focused specifically on content and what you’ll be creating to drive traffic to your blog/ website, what you’ll be saying to your online community and what you’re trying to ultimately achieve.
check it out: