It’s that time again. We have the best intentions but it’s not long before we slip back into familiar habits. Resolutions made at the beginning of the year are slowly forgotten and it’s back to how it’s always been before. This is true for work as well as play.
One of your key new years resolutions as a charity is to find ways to appreciate your donors more. You also need to be effective at breaking through the clutter and make them feel like they want to keep supporting you. There is nothing worse than supporting an organisation only to never hear from them again. Make this a priority resolution that you keep in 2012.
We thought we’d show you a novel and cost effective approach to thanking your supporters though. The key question is.. are you even thanking them? If not, let’s remedy that immediately!
Depending on the support you’ve received (money, time, goods) and how you received the support (online, cheque, face to face) will determine how people are thanked. But the main thing is that they need to be thanked.
If you have an automated process, that’s even better. Using digital media, it’s very simple to do this and by using the correct tools with the appropriate timing, you can increase your donor/supporter retention rate dramatically.
This simple idea, however, deserves a mention. We’re betting that at least 50% of people in your organisation have a smartphone with a camera that can shoot video or take good pics. Record snippets of video or take some thought provoking but positive photos and let us help you pull it together to make an effective Thank You message that speaks from the heart and makes your supporters feel good about supporting you.
Using the link on YouTube, include it in an email to them or ask them to view the video on your website and publish that website address in your next direct mail that you send to them.
Want to do the same thing? Chat to us about it.