WHEN?
Tuesday 24th & Wednesday 25th April 2012
08:30 – 16:15
Digital4Good and FTE Consulting bring you a strategic 2 DAY COURSE – Aimed at fundraisers already familiar with social and digital media but looking to use it more effectively and strategically.
What you’ll learn:
- A strategic overview of digital trends affecting charities
- How to understand your audiences better
- Analysing your digital presence
- What your competitors are up to
- What are you trying to achieve and how do you measure it?
- Understand usability and how it is donations biggest killer.
- Creating a cause worth following
- How Social Media can be used to engage with your supporters and build online communities
- The donation fundraising funnels
- Devising a content strategy to drive conversation
- Objectives and KPIs
- Your digital toolkit
- Case studies
- Pulling it all together into a digital strategy
What you’ll get:
- Course presentation in electronic format
- Certificate
- A digital supporter engagement strategy for your charity
What you must bring:
- Laptop with wireless connection or USB modem/SpeedStick
- Flash disk
WHEN?
Tuesday 24th & Wednesday 25th April 2012
08:30 – 16:15
Registration 08:30, Course Commences 09:00 Sharp (both days)
Presented by: Lianne Byrne-Hammacott, Director – Digital4Good
WHERE?
Eco Centre, Intaka Island, Century City, Cape Town
(for directions: Telephone 021-5526889 or visit www.intaka.co.za
COST:
R1 895,00 per delegate (Including course presentation in electronic format, Certificate of Attendance, Light Lunch & Refreshments)
PAYMENT DETAILS:
Direct Deposit to:
First National Bank
Branch: West Coast Village 260211
Account Holder: F.T.E Consulting
Account Number: 62324279141
Payment Reference: Organisation Name & WS2802