WHEN?
Tuesday 15th May 2012
Digital4Good and FTE Consulting bring you a hands on course for online fundraisers already familiar with digital media but need a few extra tips and tricks to improve.
- SEO
- Why search engine optimization is so important
- How to set up an SEO campaign
- Automation
- How to automate processes and save yourself time
- How to acknowledge new donors in a timely way
- How to build a relationship using email
- How to work with smart segments
- Conversion rate optimization
- How does it work?
- Setting up effective tests
- Analytics and Data
- Which data should you analyze?
- What metrics are important for charities
- Setting up goals
- How to decipher a Google Analytics report and take action from the findings
- Facebook Insights – what does it tell you?
What you’ll get:
- Course presentation in electronic format
- Certificate
What you must bring:
- Laptop with wireless connection or USB modem/SpeedStick
- Flash disk
WHEN?
Tuesday 15th May 2012
08:30 – 16:15
Registration 08:30, Course Commences 09:00 Sharp (both days)
Presented by: Lianne Byrne-Hammacott, Director – Digital4Good
WHERE?
Eco Centre, Intaka Island, Century City, Cape Town
(for directions: Telephone 021-5526889 or visit www.intaka.co.za
COST:
R800,00 per delegate (Including course presentation in electronic format, Certificate of Attendance, Light Lunch & Refreshments)
PAYMENT DETAILS:
Direct Deposit to:
First National Bank
Branch: West Coast Village 260211
Account Holder: F.T.E Consulting
Account Number: 62324279141
Payment Reference: Organisation Name & WS2802